The Morning After: Hollywood studios wanted to use AI-generated likenesses of dead actors without permission

by Shivendra Singh · November 8, 2023

SAG-AFTRA, the union representing Hollywood performers, has reportedly responded to studios’ “last, best and final” offer to end the strike, rejecting clauses letting studios re-use AI-created likenesses of high-demand and deceased performers without consent from their estate or families. “They can’t have that loophole to exploit performers,” a union-side source told The Hollywood Reporter. “We could not allow that language to stand.”

Reportedly, the Alliance of Motion Picture and Television Producers (AMPTP) would “secure AI scans” for Schedule F performers — union members earning more than $32,000 per TV episode or $60,000 per film. Studios would pay once to scan the likenesses of these performers without paying for their use or re-use — essentially giving them eternal rights to their face after paying once upfront. It appeared to offer limitless use of dead performers’ AI-created likenesses without proper permission.

After this part of the dispute became public, the union reportedly “reached a common understanding” with AMPTP on “thorny issues” like AI consent after an actor dies.

— Mat Smith

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