Apple and Disney are reportedly pulling ads from X amid a growing backlash to antisemitic content
More major advertisers are pulling their ads from X amid a growing backlash to antisemitic content on the platform. Apple, Disney and Lionsgate are all reportedly suspending ads from the platform days after X owner Elon Musk appeared to publicly endorse an antisemitic conspiracy theory, according to Axios and The New York Times. Warner Brothers Discovery also paused its ads, according to Deadline.
The companies join IBM, which confirmed Thursday it was suspending its ads while it investigated a report that found ads for its Watson division appearing next to pro-Nazi content. The report, published by watchdog group Media Matters, also found ads for Apple, Oracle and other tech companies alongside similar content.
An executive at X previously told Engadget that the posts identified by Media Matters were no longer monetizable and that “the X system is not intentionally placing a brand actively next to this type of content, nor is a brand actively trying to support this content with placement.” X CEO Linda Yaccarino also said that “X has also been extremely clear about our efforts …read more
