Instagram reportedly served up child-sexualizing reels to followers of teen influencers

Following X’s alleged ad controversy involving antisemitic content, it is now Meta’s turn to be put under the spotlight for its content algorithm. According to an experiment conducted by The Wall Street Journal, Instagram’s Reels video service would serve “risqué footage of children as well as overtly sexual adult videos” to test accounts that exclusively followed teen and preteen influencers — namely young gymnasts and cheerleaders. These sort of ads were supposed to be forbidden on Meta’s platforms.

To make matters worse, such salacious content was also mixed in with ads representing notable US brands like Disney, Walmart, Pizza Hut, Bumble, Match Group and even The Wall Street Journal itself. The report added that the Canadian Centre for Child Protection achieved similar results with its own tests separately.

While Walmart and Pizza Hut apparently declined to comment, Bumble, Match Group, Hims (retailer of erectile-dysfunction drugs) and Disney have since either pulled their ads from Meta or pressed the firm to address this issue. Given the earlier controversy on X, advertisers are obviously even more sensitive about the type of content shown next to their ads — especially for Disney which was …read more