Ford is cutting F-150 Lightning production due to waning demand
Ford says it’s cutting production of the F-150 Lightning due to lower than expected demand. As of April 1, the Rouge Electric Vehicle Center (the Michigan plant where the electric pickup is built) will transition from two production shifts to one. That will have an impact on roughly 1,400 workers.
The automaker says it will transfer around half of those to its Michigan Assembly Plant, where it’s putting together a third crew to build more of the Bronco and Bronco Raptor, as well as the new Ranger and Ranger Raptor to meet demand. The company is hiring another 900 workers to fill that shift.
The rest of the affected F-150 Lightning workers will be reassigned to different roles at the Rouge plant or Ford’s other facilities in the region. That is, unless they take up a retirement incentive offer.
Ford didn’t say by how much it’s reducing production of the F-150 Lightning. However, by moving from two shifts to one, that indicates output will drop roughly by half, which aligns with recent reports. According to CNBC, Ford planned to cut production from around 3,200 units per week to 1,600.
The automaker retooled the Rouge …read more
