Instagram is testing ‘flipside,’ a finsta feature that already kind of exists

Instagram is testing yet another feature meant to give users an alternative to finstas. It’s called “flipside” and it allows people to create a secondary photo grid that only designated friends can see.

If that sounds somewhat familiar it’s probably because Instagram already makes it pretty easy for users to create posts intended for a more limited audience. The app added the ability for users to share grid posts with “close friends” back in November (Stories for close friends has been a thing since 2018). More recently, it tested audience lists for Stories, so users could create multiple lists for small-group sharing. The app, of course, also makes it fairly easy to create an actual finsta.

Flipside, somewhat confusingly, offers yet another way of doing essentially the same thing. Users create a separate list of friends, distinct from “close friends,” to add to their “flipside.” They can then choose to post to their main grid or to their “flipside,” which is also accessible from their profile but only visible to the aforementioned list of friends. People will know if they have access to someone’s flipside if they see a …read more