Apple sold enough iPhones and services last quarter to reverse a downward revenue trend

After four consecutive quarters of revenue decline, Apple broke the trend and reported its first period of revenue growth today. In its earnings report for the first quarter of the financial year of 2024, the company announced a quarterly revenue of $119.6 billion, which is an increase of 2 percent from the same period last year. 

In addition, Apple CEO Tim Cook said its “installed base of active devices has now surpassed 2.2 billion, reaching an all-time high across all products and geographic segments.” This quarter includes money brought in from the sales of the iPhone 15 line introduced in September 2023, which had an obvious impact on performance. 

“Today Apple is reporting revenue growth for the December quarter fueled by iPhone sales, and an all-time revenue record in Services,” Cook said. He noted the company hitting “all-time revenue records across advertising, Cloud services, payment services and video as well as December quarter records in App Store and Apple Care.” Cook recapped some updates made to the Apple TV app, as well as TV+ content earning nominations and awards. 

Cook went on to remind us during the company’s earnings call that tomorrow is the launch …read more