20 years later, Facebook is a supporting character in the Mark Zuckerberg universe

It’s been 20 years since Mark Zuckerberg first brought thefacebook.com online from his dorm room. What happened next has been endlessly documented: the Harvard-only social network took over college campuses and, eventually, the world.

The social network occupies an increasingly awkward space in Meta’s “family” of apps. A majority of American adults still use the service, but three out of four believe Facebook — perhaps because it fueled a global misinformation crises and promoted genocidal hate speech — is “making society worse.” Facebook still generates billions of dollars in ad revenue for Meta, but user growth has slowed to the point where the company just announced it will no longer share how many people use it.

“Amen spam” regularly appears in Facebook’s list of most-viewed posts. The most prolific users on its game-streaming service are spammers. Faced with increased pressure from TikTok, Meta rejiggered its feed, yet again, to emphasize recommendations over posts from people you know. But the shift hasn’t made Facebook feel like TikTok as much as a …read more