Google says it will destroy browsing data collected from Chrome’s Incognito mode
The first details emerged Monday from Google’s settlement of a class-action lawsuit over Chrome’s tracking of Incognito users. Filed in 2020, the suit could have required the company to pay $5 billion in damages. Instead, The Wall Street Journal reports that Google will destroy “billions of data points” it improperly collected, update its data collection disclosures and maintain a setting that blocks Chrome’s third-party cookies by default for the next five years.
The lawsuit accused Google of misleading Chrome users about how private Incognito browsing truly is. It claimed the company told customers their info was private — even as it monitored their activity. Google defended its practices by claiming it warned Chrome users that Incognito mode “does not mean ‘invisible’” and that sites could still see their activity. The settlement was first reported in December.
The suit initially asked for $5,000 in damages per user for alleged offenses related to federal wiretapping and California privacy laws. Google tried and failed to have the legal action dismissed, with Judge Lucy Koh determining in 2021 that the company “did not notify” users it was still collecting data while Incognito mode was active.
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