Growl’s interactive bag lets you punch your boxing trainer in the face

Growl is a startup launching a wall-mounted fitness device that uses a combination of projectors and sensors to give you a life-size boxing coach to train with. Unlike similar interactive trainers such as the Lululemon Mirror or Tonal, the Growl encourages physical interactivity with its screen that doubles as a punching bag you can actually hit. However, just like those smart home workout machines, it’s pretty expensive, even with the hardware costs spread across a monthly subscription.

Pricing for unlimited family access is “anticipated” to start at $150 per month on a 48-month plan or $190 per month for 36 months when preorders open in April 2025. That puts the price tag at $7,200 for four years or $6,840 for three. That’s not far off from the $7,407 cost of a Peloton Tread Plus over four years, including monthly subscription fees, and as with Peloton’s hardware, you’ll own the Growl at the end of the subscription period.

Image: Growl
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