Elvie’s newest product is a smart baby bouncer that transforms into a bassinet

Elvie, the company known for its popular wearable breast pump, is showing off a new piece of baby gear at CES. Called Rise, it’s an app-controlled baby bouncer that can transform into a bassinet with a baby inside.

The $799 device is made for infants in the first few months of their lives. Elvie says the bouncer works for babies up to 20 lbs or 6 months old, while the bassinet is meant for babies up to 5 months or 22 lbs.

While in “bouncer mode,” parents can customize the specific bounce pattern from the accompanying Elvie Rise Sleep & Soothe app. The company says its “SootheLoop” technology is meant to be a gentle motion that’s more like the movement of a caregiver rather than a repetitive robotic movement. There’s also a manual mode for babies to bounce themselves as they grow a bit bigger and stronger.

In its press release, Elvie says its own study found that two-thirds of babies between 0 and 3 months often sleep in “non-safe” products like bouncers or swings. The Rise is meant to address this as parents can switch from bouncer mode to bassinet mode without — hopefully — waking their …read more