A Fitbit Ring would make so much sense
Ever since Samsung introduced the Galaxy Ring, I’ve wanted Google to make a smart ring. I initially imagined it would be a Pixel Ring — something that would fit into the existing wearable portfolio that includes the Pixel Watch and Pixel Buds. But at a recent roundtable with the heads of Google’s Health, Fitbit and Wearables businesses, I was presented a more compelling possibility. When CNN’s Lisa Eadicicco asked the question on everyone’s mind about whether Google would expand its wearable product portfolio with other types of gadgets, the answer surprised me.
After first giving an expected “nothing to share as yet” response, Sandeep Waraich, the senior director of product management for Google Wearables, pointed towards the Fitbit family. “We see there’s a big opportunity with a discrete device that lasts very long [and] has a simple experience that’s very focused on health and fitness.”
Waraich continued by saying “today, Fitbit has a pretty robust portfolio but it has not been refreshed for a while, so that’s where we see opportunity and we have been deeply thinking about bringing the right experiences.” He did not reveal much more upon further pushing, but one thing became clear to me. If Google …read more
