YouTube star Michelle Phan has officially outgrown YouTube
Michelle Phan is one of YouTube’s biggest celebrities — but she might be outgrowing the service. Phan, who built a business on fashion and beauty advice, is launching her own online network.
Phan will be working with other beauty, lifestyle, and health personalities to program the network, called ICON, which launches today in the US and UK. While Phan’s work will still appear on YouTube, more videos from ICON will start appearing on DailyMotion and Roku, as well as on major social media sites, apps for Android and iOS, and on the web. The network’s a partnership with Dutch entertainment company Endemol, which will presumably use its corporate cache to work on distribution for the videos.
It’s been clear for some time now that Phan’s…
Source:: The Verge
