Bixby feels more like a return of the old Samsung than a path to the future
After months of delays, Bixby, Samsung’s new voice-powered assistant, is finally rolling out to the Galaxy S8 and S8 Plus in the US. Billed as one of the highlight features of the S8, Samsung sees Bixby as the being in the center of future device interactions, whether that device is your phone, TV, washing machine, or something else entirely.
I (along with thousands of others) have been testing Bixby for weeks as part of Samsung’s public preview program and have a very different view from Samsung. Instead of seeing Bixby as the future of how I interact with my phone, it feels more like a return of Samsung’s old ways.
Samsung’s mobile strategies have changed dramatically over the…
