South Africa joins ‘sportainment’ bandwagon with the launch of T20 Global League

Cricket South Africa (CSA) has announced the name of the South African T20 league to debut in the last quarter of 2017, with eight participating teams consisting of local and international players.

The T20 Global League and its associated logo were unveiled amid much fanfare at the Wanderers Stadium last evening.

Previously billed as the T20 Global Destination League, the name was shortened to T20 Global League.

The logo, depicting the African continent along with the radiance on South Africa, replaced the word ‘destination’ with a visual reference.

What would a #cricket tournament be without players? Introducing the 8 marquee players to the #T20GL Who is your favourite cricketer? pic.twitter.com/a5N1o0hfWI

— T20 Global League (@T20GL_) May 31, 2017

The logo was designed to visually position South Africa as the destination for global T20 cricket, and draws on the colours of an African sunrise: a hint of red on the horizon radiates a golden glow over the continent, with the brightest point highlighting South Africa.

The standout logo is the first visual component of the T20 Global League’s new brand identity which will be progressively unveiled as the first season approaches, and represents the T20 Global League’s …read more