Facebook disables accounts of NYU team looking into political ad targeting

Before the US election last year, a team of researchers from New York University’s engineering school launched a project to gather more data on political ads. In particular, the team wanted to know how political advertisers choose the demographic their ads target and don’t target. Shortly after the project called the NYU Ad Observatory went live, however, Facebook notified the researchers that their efforts violate its terms of service related to bulk data collection. Now, the social network has announced that it has “disabled the accounts, apps, Pages and platform access associated with NYU’s Ad Observatory Project and its operators…”

The researchers created a browser extension to collect data on the political ads the website shows the thousands of people who volunteered to be part of the initiative. Facebook says, however, that the plug-in was made to avoid its detection system and calls what it can do “unauthorized scraping.” The extension “scrape[d] data such as usernames, ads, links to user profiles and ‘Why am I seeing this ad?’ information,” Facebook wrote in its announcement. It also said that the extension collected data about Facebook users who didn’t install it and didn’t consent to take part in the project.

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