Amazon introduces Bedrock, a cloud service for AI-generated text and images

Amazon is joining the generative AI fray. Bedrock is the company’s new API for Amazon Web Services (AWS) that lets developers use and customize AI tools that generate text or images. Think of it as a cloud-based and configurable alternative to OpenAI’s ChatGPT and DALL-E 2 aimed at businesses and developers.

AWS customers can use Bedrock to write, build chatbots, summarize text, classify images and more based on text prompts. It gives its users a choice of Amazon’s Titan foundation model (FM) and several startups’ models, including Anthropic’s Claude (a Google-backed ChatGPT rival from former OpenAI employees), AI21’s Jurassic-2 (a language model specializing in Spanish, French, German, Portuguese, Italian and Dutch) and Stable Diffusion (a popular open-source image generator). Additionally, businesses and developers can customize how the models work based on input — which Amazon says won’t be used for training the models, according toCNBC. That should (theoretically) address a crucial privacy concern for businesses entering sensitive data.

Amazon views the range of AI models on offer as a way of providing flexibility to customers. The company’s description reads, “With Bedrock’s serverless experience, you can get started quickly, privately customize FMs with …read more