Twitter replaces ‘Super Follows’ with ‘Subscriptions’

Twitter creators who want to make money on the platform will now turn to Subscriptions, not Super Follows, in a rebrand announced by Elon Musk. Twitter originally introduced Super Follows in 2021 as a way for creators to charge for exclusive tweets. Now, subscriptions also include long-form content (thanks to those extra-long tweets) as well as “hours long videos,” according to Musk.

But the details of the program seem to be largely unchanged from Super Follows. Creators can charge $2.99, $4.99 or $9.99 a month, with exclusive content including subscriber-only chats in Twitter Spaces, as well as special badges for paid subscribers. Interestingly, as The Verge, points out, a help page says that “we hope to include newsletters and other Twitter features as potential bonus content.” That’s notable given Musk’s recent feud with Substack as well as because he shut down Revue, the newsletter platform Twitter acquired in 2021, soon after taking over as CEO.