The Morning After: Meta’s Threads reaches almost 100 million active users

by Shivendra Singh · October 26, 2023

Meta’s Threads continues to grow, all while the service it aped, X, continues to splutter and fall apart. Mark Zuckerberg said that Threads currently has “just under” 100 million monthly active users and that the app could reach 1 billion users in the next couple of years.

Threads picked up 100 million sign-ups in its first week, with easy ways to create an account from your existing Instagram profile. However, engagement dropped off amid complaints about limited functionality and feeds flooded with unwanted posts from brands and users with big audience numbers on Instagram. I was not interested in the piecemeal thoughts of startup execs with a podcast. Shocking, I know.

Meta has since steadily added new features, and engagement seems to have rebounded in recent weeks as Elon Musk continues to make unpopular changes to X, like stripping headlines from links and well, all the other things.

– Mat Smith

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